IS YOUR LOGO REALLY
WORKING FOR YOU?
Your logo is the first touch point that potential customers will have with your business, get it wrong and you could be loosing out to your competitors! Get it right, and you have the potential to add serious value to your bottom line.
Here at Creative Orange, we believe that good design should be achievable for everyone, after all, it's a vital part in the success of your business. So, we thought we would share with you our top ten tips to help your logo stand out from the crowd, a few tweaks here and there can make a big difference!
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YOUR LOGO IS YOUR BRAND'S HANDSHAKE, MAKE IT MEMORABLE!
Keep it simple, timeless and versatile to leave a lasting impression.
A LOGO SHOULD BE EASY TO RECOGNISE, EVEN AT A GLANCE!
Test your design in different sizes to ensure it's clear and impactful wherever it appears.
COLOURS SPEAK FAR LOUDER THAN WORDS!
Choose a colour palette that reflects your brand personality and resonates with your audience.
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WHY FOLLOW TRENDS WHEN YOU CAN SET THEM?
Timeless logos stand the test of time, focus on your brand's core values instead of fleeting design fads.
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WHAT'S YOUR TYPE? THE RIGHT FONT CAN SPEAK VOLUMES!
The correct font says more about your brand than a thousand words. Match your font style to your brand's vibe.
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YOUR LOGO ISN'T JUST A PIECE OF ART, IT'S YOUR STORY!
Make sure your design reflects your mission and connects with your audience on a deeper level.
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ALWAYS MAKE SURE TO TEST YOUR LOGO IN BLACK AND WHITE!
A great design works just as well without colour, ensuring flexibility across all mediums.
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KEEP IT SIMPLE AND MAKE SURE YOU DON'T OVERCOMPLICATE THINGS!
Memorable logos are simple, clear and easily identifiable. Think; Nike, Apple, McDonalds, less is more.
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MAKE IT SCALABLE! BIG, SMALL AND IN-BETWEEN!
Your logo should look amazing on a billboard and a business card. Test its flexibility before finalising.
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REMEMBER, FIRST IMPRESSIONS MATTER, PROFESSIONAL DESIGN IS A WORTHWHILE INVESTMENT!
It's worth getting it right the first time! If you'd like to discuss how we can help, we'd be happy to chat.
Give us a call on 0845 388 9169 and we'd be happy to discuss your project and bounce a few ideas around.
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